Chiropractic America, LLC has begun a national marketing campaign to spread the word about chiropractic. Their first big campaign is a commercial featuring Jerry Rice. He explains how chiropractic care helped him throughout his career, and how it is still helping him.
Update: If you’re using Internet Explorer and all you see is a big blank spot, then here is the link.
At one point, you see Jerry Rice getting his spine checked by a chiropractor. That chiropractor is actually Dr. Shawn Dill, a Specific Upper Cervical Chiropractor who practices and teaches in California.
Overall, I think this is a really solid ad campaign for chiropractic. It never hurts when a Specific Upper Cervical Chiropractor represents the profession as well.
But I am a little biased.
{ 8 comments… read them below or add one }
Good work on the blog Brandon. Also, I find it interesting how the rack and crack part of the profession is always quick to jump on the UC bandwagon. Whether through the BP study, all of Dr. Kerr’s recent media attention, and now this. It’s only a matter of time I think before the public starts asking for this stuff in droves, and what are the schools going to say when “We don’t offer this” isn’t enough?
Moses
Exactly the point. That’s why I started this blog… to get the word out about UC chiropractic.
That is a well done commercial. I have seen chiropractic commercials in the past and thought they were poorly done, but this one is worth watching!
Brandon,
First of all, congratulations on the blog! It is great to see you putting out such important information.
Second, thank you for the plug! It was nice meeting Mr. Rice and sharing with him the wonders of Upper Cervical Specific Chiropractic.
I look forward to reading more here in the future…
shawn
Dr. Shawn: Thanks for the kind words. I really appreciate it.
Brandon,
Nice work! This is great info for students and doctors. Let me know if there is anything we can do to help you keep it going and share the good news about Upper Cervical. Don’t forget to encourage everyone to attend the Upper Cervical Evolution in Las Vegas.
Dr. Drury
Upper Cervical Health Centers
PS: Don’t forget these web sites:
http://www.uchca.com
http://www.UpperCervicalEvolution.com
Dr. Drury: Thanks for the kind words, as well as the reminders about the links.
Just had this conversation with a couple of chiropractors on Facebook. They were offended when an upper cervical doctor described what he did and did not do for patients, by way of the adjustment.
These chiropractors took offense at his description that his procedure was not what most people are familiar with in the way of a “rotary break”. I tried to explain, it was not a personal attack against them, but I might as well have been talking to the wall.
And I have even run across the comment of “Oh ya, I do upper cervical too” on various websites where upper cervical is touted. Without any formal distinction in the upper cervical arena we will always have those who want to associate themselves with the results of upper cervical care without actually “doing” the work.
Regardless, the exposure is good for all of chiropractic. With diligence, upper cervical chiropractic care will continue to grow and distinguish itself as a specialty within the profession. A compliment to, not a detraction from, the efforts of all chiropractors.