So I was reading the blog of my buddy Scott Livingston last night, and I got really fired up by what he posted. Here is a snippet:
“So here I am sitting on my couch watching TV after a long two weeks of intense study for Tri 1 Chriopractic practicals and finals and here pops up a Palmer College of Chiropractic commercial. Can’t tell you how proud I was to see my school on TV, to see the “Fountain-Head of Chiropractic” speaking to the local masses. As the spot went on, I couldn’t help but move from a position of pride to one of disappointment – disappointed in the message that is. Message being that Palmer is here to help you with your BACK PAIN. UGGG!!!”
If you want to read the rest of his blog post, click here.
After reading that blog post, I think Scott would make a great addition to the Palmer Beacon some day. Just my opinion, though. 
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I always tell it like it is to patients. In my opinion, you have to take a patient from where they are at, and then build a bridge to wellness. I know what your saying though. The sensory nerves motivate people to get help and give us an opportunity to educate on Chiropractic. I think it would be a big step, if we eliminated “White Coats” from Chiro schools.