This is an excerpt from an interview I did with Rod Campbell not too long ago.
Dr. Brandon Harshe: What is the best online marketing tool a chiropractor can use?
Rod Campbell: “Facebook and a well designed website. Those two resources can easily double your patients, if you know how to use them. Unfortunately, 80% of chiropractic websites a horribly designed. They’re crammed full of gizmos and links and look unprofessional. Here’s an example of a well designed website. It’s easy to navigate, simplified, personal, and the website design feels professional. It has some very powerful devices, like the How Chiropractic Works widget, but it doesn’t feel chaotic or overwhelming.
Your next best tool is Facebook, a social media site with over 450 million active users. Creating a Facebook profile is a free and easy way to promote your chiropractic practice. If used correctly, it can be your best resource. I usually tell chiropractors to think of Facebook like a giant dinner party. Nobody like the guy who runs around the party trying to sell something- in fact, most of us would throw him out. Don’t be that guy. Instead, become a valuable resource to the community by providing well-written educational material and offering it to people who are in pain. Become a valuable resource and a respected expert- not an annoying spammer.”
