I had the chance to speak with her recently and wanted to interview her for the blog. Thankfully, she obliged.
I am grateful Teigha took time out of her busy schedule to answer some questions for The Atlas of Life and give us her own perspective on Chiropractic online.
Dr. Brandon Harshe: Can you tell us about your background i.e. education, work experience, etc. that led to your current role with ChiroMatrix?
Teigha Jennings: “I would love to!
My background begins when I started working towards my nutrition degree with a culinary minor from Simmons College in Boston, MA. After several years I decided to put those plans on hold and venture out into the real world and gain some hands on experience. I worked within several hospitality industries and on the side, I continued to feed my interest for wellness. I spent a year advising several hundred start-up businesses and realized that I had a strong ability and understanding of what it took to make a business thrive. I am an eager learner and have always been very intrigued by technology. You will frequently find me playing with the newest gadgets and connecting with people online through social media. It was through my dabbling in social media via LinkedIn that I was found, and after a rigorous testing of my abilities, was asked to join iMatrix within their Chiropractic division as a Senior Internet Consultant.”
Dr. Brandon Harshe: As a follow up to the previous question, what is your current role with ChiroMatrix?
Teigha Jennings: “As a consultant with ChiroMatrix, I work with chiropractors and educate them on how to effectively target and market to new patients and businesses online. I currently consult over 200 practices all over the United States and several other countries. My goal with clients is to guide them to solutions which will create educational systems, build community outreach campaigns, and help them understand and implement all the technology we offer them. Most importantly, I show them how to take our tools and use them to drive new patients (and more revenue) into their practices.”
Dr. Brandon Harshe: I heard you mention there are two different types of Chiropractors when it comes to websites. Can you elaborate on that for the readers?
Teigha Jennings: “Absolutely! As part of my job, I talk to hundreds of Chiropractors on a monthly basis. Some already have their own websites they’ve been working with. It might be a simple site a patient designed for them, something a local company made, or even their own creation (which is a very hefty undertaking if you are the main doctor of the practice!) The majority of these doctors are moving in the right direction. They have a website and for that, I must applaud them. These are what I call Type A. They understand the importance of HAVING an actual website. The problem is that, unless there are daily updates, and ongoing efforts to rank in Google, chances are they are not actually making any money from their websites. Without the right expertise and the time to implement it, they are basically fishing in an online ocean with no bait.
Type B is a very different story. Ohhh how I love my Type B doctors, I must say!! These are the doctors that use their website as a powerful tool to navigate the online ocean for opportunities and bring in new patients. Simply said, they look beyond the cosmetics of the website (that so many are distracted with) and they think about details like marketing campaigns, tracking, creating calls to action, updating content, and integrating social media. This makes the experience easier for both the chiropractor and the patients. In the end these doctors will see a much higher return on the investment of building and maintaining a website.”
Dr. Brandon Harshe: What is the biggest mistake you see Chiropractors making on the Internet?
Teigha Jennings: “Oooh this is a tough one for me, because there are several big mistakes I see regularly. Here are the top three mistakes I see most often.
- Making a decision without doing your due diligence in your research. – Something I always encourage a chiropractor to do is think about the future. Maybe right now, your goal is to just get a website up, but what about a year from now? You want to make sure your growth in the future is as easy as possible so your designers, marketers, and everyone else you work with must be prepared to grow with you and keep your practice on the cutting edge of new technology.
- Not setting clear goals for how your website will help your practice– What types of patients are you trying to attract? How many leads would you like to capture this month? How many reviews can you collect this week? What is your call to action? How are you going to engage the user? –These are just a few great questions to start thinking about. We help our prospects ease into this with a free consultation which takes about 15-20min to get them on the right track.
- NOT TRACKING – As I mentioned before, a lot of the time I am talking with a chiropractor who already has a website (Type A) and one of my first questions is “what has it generated? OR “Have you checked your Google rankings recently?” If I had a nickel for each time someone tells me “No,” I could take each one of you readers out to a nice fancy steak and lobster dinner. I cannot stress enough how important it is to understand how Google works and have tracking in place. This is essential to having success with your online marketing. But you don’t have to do this alone, because we will help you set up your analytics so it’s easy to keep track of your marketing, while you focus on taking care of your patients. I’ll give you an example of how our own tracking has helped us. Since the year 2000, we have built a client base of over 5100 chiropractors, maintained higher than a 94% retention rate and averaged 3-6 new patients a month for our clients. Wow, I feel like a proud momma saying that. ”
Dr. Brandon Harshe: What makes ChiroMatrix unique when it comes to creating, optimizing and marketing a Chiropractic website?
Teigha Jennings: “When you work with ChiroMatrix you learn very quickly how unique we are in the industry. We’ve stayed the industry leader in technology, creating the first 3D Spine Simulator, as well as being the first to provide chiropractic exercise videos for client websites. Every Monday in our team meeting, we remind ourselves who we are and why we are here. This keeps us going above and beyond the industry standard.
Along with that, our consultants are extremely knowledgeable about online marketing and work solely with chiropractors. Many of our consultants have been with ChiroMatrix for years, and have mentored literally hundreds of practices all over the globe. It’s a great feeling when I travel to chiropractic conventions and have the pleasure of meeting clients face to face for the first time. They give you a big hug and tell you how much they enjoy working with your support team, and how every time they call, someone is there to help them right away. This is a big reason why chiropractors stay with us for years at a time. It is building these long lasting relationships with our clients that continues to make ChiroMatrix the most personable and client-focused solution a chiropractor can find.”
Dr. Brandon Harshe: Is there anything else we didn’t cover in this interview that you want to share with readers of The Atlas of Life?
Teigha Jennings: “Just to remember to have a good time working with your website and let your personality shine through! If you have a great recipe for peach smoothies, then share it! You never know… it might result in a new face coming into the practice!!”
(Editor’s note: The opinions and positions expressed are Teigha’s only and don’t necessarily reflect those of Internet Matrix, Inc. or any of its subsidiaries.)